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The Golden Rule of a Service-Based Business

The Golden Rule of a Service-Based Business

by Kane Mantyla | Sep 24, 2018 | Customer Experience, Small Business Support

We have all heard of the golden rule, do unto others as you would have them to do unto you. It is sage advice for living a happy and prosperous life, but it is also the cornerstone of small business management for running a successful service-based business. Discover...
Customer Retention Programs, Part 5: Loyalty Reward Programs

Customer Retention Programs, Part 5: Loyalty Reward Programs

by Kane Mantyla | Sep 24, 2018 | Customer Retention, Increase Revenues, Small Business Support

Customer loyalty apps, rewards, and referral programs have earned their spot on the customer retention programs list for a very good reason; they get clients coming back! Since these programs are earned and not prepaid, they can work alongside your existing programs...
Customer Retention Programs, Part 4: Clubs

Customer Retention Programs, Part 4: Clubs

by Kane Mantyla | Sep 24, 2018 | Customer Retention, Increase Revenues, Small Business Support

Clubs can be a powerful customer retention program when it comes to meeting a specific business need. Although not as popular as memberships or packages they can sometimes generate a stronger commitment from your club members and generate consistent revenues. Clubs...
Customer Retention Programs, Part 3: Memberships

Customer Retention Programs, Part 3: Memberships

by Kane Mantyla | Sep 24, 2018 | Customer Retention, Increase Revenues, Small Business Support

When it comes to customer retention programs, nothing is as powerful as a membership. The client is committed and your business has guaranteed revenues. Memberships are not without their risks, however. If they are improperly structured or ill-fitting they can cost...
Customer Retention Programs, Part 2: Packages

Customer Retention Programs, Part 2: Packages

by Kane Mantyla | Sep 24, 2018 | Customer Retention, Increase Revenues

Packages are the the most popular customer retention program for service based businesses. They are usually the first up-sell to generate more revenues immediately, and get the client to commit to more visits. A package is extremely effective at converting a first...
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