The Birth of Frequency Loyalty feat. Greg Nowacki

by | Nov 15, 2018 | Videos | 0 comments

In this short clip, I speak with Greg Nowacki of Captive Branding about the issues businesses face with the membership model. Both Greg and I work closely with wellness businesses and have found many rely on this model for customer retention, however, we also find few are very successful.

In this clip we cover:

  • the membership model
  • issues with the membership model
  • how to know if you need another approach
  • how Frequency Loyalty was created to solve these issues

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