Why It’s Important to Provide Content that Isn’t Selling to Increase Sales

by | Nov 16, 2018 | Videos | 0 comments

Greg Nowacki of Captive Branding and I have a brief discussion on how to offer free content that isn’t asking for a sale in order to increase overall sales.

In this short clip we cover:

  • The difference between content that is selling and content that isn’t
  • How content that isn’t selling prepares for a sale later
  • How free content can allow you to deliver your message without resistance


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