Why It’s Important to Provide Content that Isn’t Selling to Increase Sales
Greg Nowacki of Captive Branding and I have a brief discussion on how to offer free content that isn’t asking for a sale in order to increase overall sales.
In this short clip we cover:
- The difference between content that is selling and content that isn’t
- How content that isn’t selling prepares for a sale later
- How free content can allow you to deliver your message without resistance